privacy policy

Last updated: January 2025

1. Introduction

selling.zone ("we", "us", "our") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, store, and share personal data when you use the selling.zone platform and associated services including buying.zone, lovemy.town, and PostWizard.

We are the data controller for personal data collected through our platform. For lead and buyer data passed to subscribing agents, the agent becomes the data controller for their use of that data.

2. Data We Collect

Agent subscribers

• Name, email address, phone number
• Agency name and branding materials (logo, colours)
• Postcode area of operation
• Payment and billing information
• Login credentials

Valuation leads (sellers)

• Name, email address, phone number
• Property address and postcode
• Property details (type, bedrooms, condition)
• Reason for valuation and timescales

Buyer registrations

• Name, email address, phone number
• Property requirements (type, bedrooms, budget)
• Preferred locations
• Current situation (first-time buyer, chain, etc.)

Website visitors

• IP address and browser information
• Pages visited and interactions
• Referral source

3. How We Use Your Data

Purpose	Legal Basis
Providing platform services to agents	Contract performance
Passing leads to the allocated agent	Legitimate interest
Processing payments	Contract performance
Sending service communications	Contract performance
Improving our platform	Legitimate interest
Marketing to prospective agents	Consent / Legitimate interest

4. Data Sharing

We share personal data with:

• Subscribing agents — lead and buyer registration data is passed to the agent allocated to the relevant postcode
• Payment processors — to process subscription payments securely
• Email service providers — to send notifications and alerts
• Hosting providers — to store and serve platform data

We do not sell personal data to third parties. We do not share data with other agents outside of the allocated postcode area.

5. Data Retention

Agent data: Retained for the duration of the subscription plus 12 months after cancellation for accounting purposes.

Lead data: Retained for 24 months from the date of enquiry, unless the allocated agent requests earlier deletion.

Buyer registrations: Retained for 12 months from registration, refreshed if the buyer updates their requirements.

Website analytics: Aggregated data retained indefinitely; individual session data retained for 26 months.

6. Your Rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate data
• Erasure — request deletion of your data where there is no compelling reason to continue processing
• Restriction — request we limit how we use your data
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interest

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

7. Cookies

We use essential cookies to maintain your session and preferences. We may also use analytics cookies to understand how the platform is used. You can manage cookie preferences through your browser settings.

8. Security

We implement appropriate technical and organisational measures to protect personal data, including:

• Encrypted data transmission (HTTPS/TLS)
• Secure password hashing
• Regular security updates and monitoring
• Access controls and authentication

9. Third-Party Links

Our platform may contain links to external websites. We are not responsible for the privacy practices of third-party sites. We encourage you to review their privacy policies.

10. Children's Data

Our platform is not intended for use by individuals under 18. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email to subscribers. The "Last updated" date at the top reflects the most recent revision.

12. Contact and Complaints

For privacy enquiries or to exercise your rights, contact us at:

[email protected]

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.